Corporate gift giving is an art. You have to choose something that is appropriate for the event and the client all the while maintaining the reputation of the company. The receiver will form an impression about the company going by the present. One of the things you need to remember when selecting these gifts is that you need to put yourself in the other person’s shoes. Think about what you will feel about the gift, were you to be presented with it.
When it comes to corporate gifts Australia, you have to choose a gift that you will be proud to have the company name or logo on. Because anytime your customers see the item, they will recognise the logo or the name and be reminded of the company. You need to create a happier and more positive memory of your company through this gift. The frequency with which the client will use the gift is also important. If it is a gift that they use daily, then they will remember your name. They will feel more familiar with the company.Some everyday use items are personal planners, desk clocks, coffee mugs etc.
You need to decide whether or not you’re going to out the company name on the gift. When it comes to handing out gifts at a public promotional event, it is fine to have the items printed with the company logo. You need to think about the appropriateness of the situation. If you’re giving out a gift on a more personal level may it be for a well trusted client’s birthday or the birth of their child, you may need to hold off on the marketing a little bit. Otherwise, they will see it as self-promotion. If the gifts are more of a personal nature, it is better to have a discreet engraving or a very small print of the logo so that it doesn’t overwhelm the gift. Unique gifts tend to stay in people’s mind so stretch your creativity and see what you can come up with. There are many handmade items and designed gifts such as kinetic glass the clients will be happy to receive.
If your main objective is promotion, it is better to choose gift items that are relevant to the business. For example, if you’re a clothes company, it makes more sense to give clothing items than a notebook. But when it comes to gifts that you give for executives or associates, the theme of the gift will be a little different. They have to carry a touch of personality.