Surrounded by Pacific and Indian oceans, Australia is a country as well as a continent. Its capital is Canberra and all the major cities- Brisbane, Sydney, Perth, Melbourne and Adelaide- are coastal, which is a rare treat for tourists. Australia is famous for the Great Barrier Reef, Sydney Opera House, the vast internal desert wilderness dubbed “the Outback” as well as distinctive animal classes like duck-billed platypuses and kangaroos. Although there are many people who have Australia in their bucket list as a tourist destination, there are very many things that can be done to improve the tourism industry.

Use more unique attractions
Australia is quite popular for uniqueness; nowhere in the world you’d see another kangaroo, to start. Same for koala bears. This is a good means for tourism promotion. Although Africa is rich in wildlife some may not prefer the simple societies they have to go through and the constant disease warnings. Australia can play this angle in promoting the wildlife to animal lovers.

Another way to endorse the country is with gold tours. With natural grass glowing beautifully in the healthy weather golf tours are attractive topics to be put out to the needy of a vacation. If the soil is too salty to grow grass, you can always use artificial sports turf to build a tee ground. Tour itineraries can have the visitors playing several golf courses throughout their vacation, watching a professional game being played and promotions of the delicious Australian cuisine at the golf resorts.

Collaborating with external suppliers
It is important that the government takes an active role in improving the tourism industry. They can discuss and negotiate with external suppliers of services such as air travel industry partners. Some countries don’t have direct flights to Australia and the market there is potential not only as tourists but also as students due to higher education being a popular service provided in Australia. It is up to the state to hold talks with relevant parties and take steps to reduce flight costs, relax the visa laws etc. They can also appoint skilled professionals to take care of the immigration-emigration procedures as the first impression is the last impression even when it comes to a country.

Promoting natural resources in a novel way
Almost every country uses natural resources to attract tourists; Australia can portray it in a novel way. For example the golf tours; instead of natural grass using artificial will actually save cost on maintenance. It can be installed anywhere regardless the soil conditions too. Turf supplies in Parramatta prices are fairly lower than the cost of the whole process of buying seeds, trying to grow them while watering and fertilizing it.

A country can benefit from a booming tourism industry by generating foreign exchange; however care should be taken to have all resources preserved for the tourism to continue for a sufficient time.